Between December 1, 2023 and January 7, 2024, Avenida Arriaga, in Funchal, hosts a vast program of activities that include concerts, performances, workshops, among other initiatives that celebrate the Christmas season and the New Year, with great joy, in a mix of actions that combine tradition with contemporary times.

It is in this context that the Madeira Wine, Embroidery and Handicrafts Institute  (IVBAM) frames the presence of Embroidery and Handicrafts in Madeira, with them being promoted and publicized in a pavilion with an image alluding to this season, so cherished by Madeirans and visitors.

Starting the event, on December 1st, will be the Madeira Embroidery exhibition, represented by four producing companies – Abreu & Araújo; Bordal – Madeira Embroidery; Gês Bordados and Luís de Sousa. Until December 19th, visitors will be able to be surprised by a variety of items with Madeira Embroidery.

From December 20, 2023 to January 7, 2024, the pavilion will welcome a total of 32 artisans, who will present different types of traditional crafts, including: wool felting; ceramics/pottery; the tiles; the art of working leather and textile items for the home.

In order to highlight the uniqueness and creativity of these artisans, they will be divided into shifts of 5 or 6, in a clear commitment on the part of IVBAM to provide a stage for different arts and crafts within regional crafts.

It should be noted that the pavilion will feature the presence of three artisans from the Azores, in a partnership between IVBAM and the Centro de Artesanato e Design dos Açores (CADA), in an exchange that also translates into the presence of two artisans from Madeira, at Expo Açores Artesanato, taking place between December 7th and 12th this year.

The Christmas and New Year celebrations, at the central sign of Avenida Arriaga, are a reference and a must-see for Madeirans and tourists, who seek to feel the true magic of the Madeiran “Festival”, in an environment that blends traditions with current times, therefore, an exceptional opportunity for the Madeira Embroidery and Crafts sectors to reach out to the population, making their products known as suggestions for Christmas gifts or souvenirs, and consequently increasing their sales.

The Madeira Embroidery and Handicrafts pavilion can be visited throughout the period of these festivities, between 10am and 7pm.